We co-created a brand strategy with a focus on making relational organizing accessible, because sometimes organizers need a little help organizing.
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Empower Project builds movements through the power of relational organizing.
We partnered with Empower to build a brand that highlighted the amazing power of relational-organizing equipped movements with free access to their training, technology, and funding. Empower Project aims to help communities build movements through relational organizing by nurturing meaningful connections and developing sustainable connections meant to last beyond the next election cycle.
A unique organizational structure; including sub brands, multiple funding structures, and an unorthodox product and services structure, posed a steep strategic challenge that was ultimately resolved by renaming and restructuring around a cascading brand system that brought some much-needed organization to this relational organizing powerhouse.
We focused on communicating the structure and power of relational organizing, supported by an active and inviting visual tone. A reference to the Snowflake model of relational organizing, the Empower Project icon represents the individual bonds that form within the communities they inhabit.
Project Credits
Client
Empower Project
Sector
Movement Organizing
Year
2021
Project Scope
Brand Strategy
Naming
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Maria Arenas
Scott Starrett
Collaborators
Scott Stewart
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