We collaborated with organizers and social justice groups in Atlanta to develop an awareness campaign that aimed to stop the expansion of the Fulton County Jail.
JailBroke ATL was a campaign led by a coalition of criminal justice reform and human and civil rights groups to stop the leasing of the Atlanta City Detention Center to Fulton County Jail.
We quickly mobilized, crafting a bold brand identity and microsite to support organizing efforts in Atlanta. The urgency of this campaign to stop the expansion of Fulton County Jails was amplified by referencing comic book sound effect shapes to deepen this sense of urgency and impact, and “We Buy Gold” and “Payday Loan” signs to emphasize that “Jail Growth is a Scam”.
The microsite was strategically built to have clear pathways for people to learn more about the key issues the campaign was fighting against and empowered visitors to take immediate action, making it easy to sign petitions and contact local officials.
Project Credits
Client
JailBroke ATL
Sector
Awareness Campaign
Year
2022
Project Scope
Messaging Strategy
Naming
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Jacob Bilich
Shelby Rashap
Scott Starrett
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