We embedded ourselves in the MLL team to facilitate workshops to define a verbal and visual identity focused on working with lawyers in the service of social justice.
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Movement Law Lab is an innovation hub for movement lawyering, incubating and accelerating legal innovations that democratize law and build the power of movements.
We collaborated with the team of lawyers behind Movement Law Lab to help bridge the gap between the field of law and the needs of movement organizers.
The brand is built upon themes of brightness, fire, energy, and radiating impact. Throughout this process we defined a verbal identity which included messaging generators, facilitated workshops with the MLL team, and developed a bold visual ID for both Movement Law Lab and the Global Network of Movement Lawyers.
Project Credits
Client
Movement Law Lab
Sector
Movement Organizing
Year
2021-2023
Project Scope
SEO Strategy
Verbal Identity
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Maria Arenas
Jacob Bilich
Shelby Rashap
Malavika Srinivasan
Scott Starrett
Jack Trego
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