We partnered with PowerLines to build a brand strategy that aimed to engage legislators, policy thinkers, scientists, and everyday Americans in the issue of utility regulation.
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PowerLines is modernizing the utility regulatory system to accelerate affordable, reliable, and clean energy for American consumers.
We collaborated with PowerLines to build a communication strategy that reaches influential legislators, policy thinkers, and climate scientists while also activating the public in the issue of utility regulation which not only affects our power grid but the everyday lives of Americans.
We worked with PowerLines to develop a narrative that helped distill this complex issue into an easy to understand topic that relates to various stakeholders. The brand strategy centers American consumers and affordability of utilities at the center of the issue while also engaging with climate and clean energy conversations to bring attention to the often unknown Public Utility Commissioners that regulate our power grids.
Project Credits
Client
PowerLines
Sector
Climate Policy
Year
2023–2024
Project Scope
Brand Strategy
Core Identity
Organizational Consulting
Website Design (UI/UX)
Website Development
Project Team
Jacob Bilich
Shelby Rashap
Scott Starrett
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