Process

We meet each project with a thorough process to intentionally consider and thoughtfully build powerful brands.

Our approach to doing exceptional work centers around a collaborative process co-creating conscious choices and bold solutions. As seasoned practitioners of communication design, we believe successful outcomes are a matter of thorough understanding, creative exploration, and industry expertise.

Discovery

Discovery sets the foundation for a successful project, allowing our team to develop a deep understanding of the organizations we work with.

We build an intentional and personal relationship with our partners to listen, research, and understand their challenges and strengths. Our process is intimate to forge connections and establish successful co-creation.

Phase Components

Organizational Research, Brand Audit, Landscape Audit, Facilitated Listening, Findings Presentation

Landscape Audit
Website Analytics
Positioning Map
Brand Audit

Strategy

Strategy builds upon a shared understanding of the brand to produce achievable and impactful strategies.

Through identifying audiences, communication priorities, and potential roadblocks, we develop communication goals, brand positioning, and strategic pathways to define and solidify an organization’s position in their field.

Phase Components

Goal Setting, Brand Positioning, Character & Story, Strategic Positioning

Goal Setting
Touchpoint Map
Audience Analysis
Character & Story

Design

Design brings an organization’s comms strategy to life through engaging visuals, verbal communications, and digital platforms.

We creatively explore how a brand’s identity manifests through color, logo, messaging, information architecture and more to build a harmonious brand system that effectively communicates the organization’s message and is easy to deploy.

Phase Components

Visual Identity, Verbal Identity, Website UI/UX

Sketches
Visual Identity
Brand Book
Website UI/UX

Production

Production is essential to ensuring that the organization is equipped with the design and communication tools developed throughout our process.

We implement an organization’s brand and new materials, build and deploy digital platforms, and provide brand kits, templates, and standards. We tailor our handoff process to meet the capacity and capabilities of our partners.

Phase Components

Asset Delivery, Website Development, Brand Book & Standards Manual, Brand Launch

Website Development
Brand Handoff
Merchandise Design
Print Report

Capabilities

Discovery

Organizational Audit

Brand Audit

Landscape Audit

Facilitated Listening

Strategy

Goal Setting

Brand Positioning

Strategic Positioning

Strategic Consulting

Brand Consulting

Launch Strategy

Verbal Brand

Copywriting

Messaging

Taglines & Slogans

Narrative Development

Verbal Identity

Visual Brand

Logo Design

Visual Identity

Motion Identity

Brand Guides

Brand Standards

Website

Content Strategy

Tech Consulting

User Experience Design (UX)

User Interface Design (UI)

Website Development

Campaigns

Awareness Campaigns

Advertising Campaigns

Action Kits

Other

Illustration

Data Visualization

Merchandise Design

Event Design

Report Design