We partnered with GO Project to build an energetic and warm website that shares information about their holistic programs for NYC students.
/
The GO Project provides K-8 students with year-round programming to help them build the confidence and skills to close opportunity gaps and thrive.
We built a website that acts as a resource to GO families and supporters alike, sharing information about their year-round programs which serve over 750 children across 30+ schools in NYC.
Through conversations with the GO Project team, we identified a clear need for their website to reflect the compassionate and dynamic community that GO serves. Parents and guardians needed a resource hub with essential programmatic information, and GO’s supporters needed a space that reflected the organization’s work in the community and invited deeper engagement. We redesigned the sitemap from the ground up with these audiences in mind, to ensure important information was easily accessible for all site visitors.
The result was an intuitive, scalable digital experience built to grow with GO: integrating video, mapping, multilingual support, and a user interface palette that captures the organization’s lively, welcoming spirit.
Design details throughout the site pay tribute to GO’s approachability and warmth: playful button and image interactions, sweeping background shapes, and a bold, vibrant color system that feels as inviting as the organization itself.
This partnership grew from our work on GO’s annual appeal. In 2024 and 2025, we developed a suite of print and digital collateral, including brochures, giving cards, and social media content that helped GO raise funds for their essential and impactful programming.
Project Credits
Client
GO Project
Sector
Education
Year
2025
Project Scope
Brand Guide
Documentation
Print Collateral
Promotional Graphics
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Maria Arenas
Phuong Anh Bui
Emily Keren Li
Mara Nicolaie
Shivani Reddy
Malavika Srinivasan
Scott Starrett
Next Project
