Green New Deal

We illustrated and designed a series of City Parks Posters and apparel for Rep. Ocasio-Cortez, paying homage to historic eras of reform and encouraging us to imagine what’s possible for our future.

Green New Deal (GND) proposals call for public policy to address climate change along with achieving other social aims like job creation and reducing economic inequality. The name refers back to the New Deal, a set of social and economic reforms and public works projects undertaken by President Franklin D. Roosevelt which became known as the WPA Era.

We collaborated with the Ocasio-Cortez Campaign to bring cohesion and awareness to the GND resolution through a brand system, merchandise collection, and a series of City Parks Posters, inspired by WPA-era National Parks Posters. By celebrating the vision of the GND, the posters inspire and connect many people with the ultimate goal of making the GND a “kitchen table topic.”

Project Scope

Merchandise Program, Poster Design

You can purchase the posters and other GND gear from the AOC webstore.

City Parks Posters

Merch Collection

The visual elements of the WPA-inspired posters evolved into a full collection of Green New Deal apparel, paying homage to historic eras of social, economic, and environmental reform with stylish gear that brings cohesion and awareness to one of the most important policy proposals of our time.

Photos by Corey Torpie for the AOC campaign

Next project

Sunrise: Georgia Runoff Posters 2021

We worked with Sunrise to mobilize voters in Georgia during the 2021 Senate run-off elections.