![](https://tandem.nyc/wp-content/uploads/2023/07/MovementSchool_TM_Images_2-1.jpg)
Movement School
We partnered with Movement School to create a vibrant and fun brand that encompassed the energy of the organizers they work with.
Movement School is a nonprofit founded by organizers who met on the Ocasio-Cortez 2018 campaign. Movement School’s goal is to recruit and educate POC activists and organizers to bring more diverse and representative leaders to progressive grassroots political campaigns.
Project Scope
![](https://tandem.nyc/wp-content/uploads/2023/07/MovementSchool_TM_Images_1-1.jpg)
What began as an organic initiative among volunteers on the Ocasio-Cortez campaign to learn and connect, has become a growing community of incredible, passionate supporters and partners organizing for justice.
The brand is built around a dynamic mark that represents the potential of a stencil coupled with the DIY spray-painted result. Building out the system into badges and icons has allowed programs to individualize logos that each member can claim as their own.
![](https://tandem.nyc/wp-content/uploads/2023/07/MovementSchool_TM_Images_3-1.jpg)
![](https://tandem.nyc/wp-content/uploads/2023/07/MovementSchool_TM_Images_4-1.jpg)
Next project
Planned Parenthood
We worked with Planned Parenthood to raise their voice in the face of a direct threat to the right to family planning.