We partnered with Movement School to create a vibrant and fun brand that encompassed the energy of the organizers they work with.
Movement School is a nonprofit founded by organizers who met on the Ocasio-Cortez 2018 campaign. Movement School’s goal is to recruit and educate POC activists and organizers to bring more diverse and representative leaders to progressive grassroots political campaigns.
What began as an organic initiative among volunteers on the Ocasio-Cortez campaign to learn and connect, has become a growing community of incredible, passionate supporters and partners organizing for justice.
The brand is built around a dynamic mark that represents the potential of a stencil coupled with the DIY spray-painted result. Building out the system into badges and icons has allowed programs to individualize logos that each member can claim as their own.