MVP is a one-stop shop for investing strategically in hundreds of local organizations to win elections, transform policy, and build political power that lasts.
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MVP’s 2024 brand was intentionally built to attract, engage, and maintain high-dollar donors while maintaining the personality of the Movement Voter Project.
Our team refined their previous logomark to promote greater legibility and to reflect the MVP’s immense growth. We expanded their brand system by exploring textures, graphic elements, and visual devices to create variability in how the brand is expressed through various communication channels.
We continued to collaborate with Movement Voter Project on developing their donor engagement programs through merchandise, building out templates and systems for their comms team, and supporting their efforts leading up to the 2024 election.
Project Credits
Client
Movement Voter Project
Sector
Movement Organizing
Voter Turnout
Year
2023–2024
Project Scope
Brand Guide
Brand Strategy
Merch Design
Templates
Visual Identity
Website Design (UI/UX)
Project Team
Maria Arenas
Jacob Bilich
Shelby Rashap
Malavika Srinivasan
Scott Starrett
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