Shekar Krishnan’s campaign reached out to us to develop an authentic, visionary, and engaging brand for his City Council race.
Shekar Krishnan is the City Councilmember for New York City’s 25th district, representing Jackson Heights and Elmhurst.
We helped create a bold yet approachable look and feel for the campaign—centered around values of housing and racial justice, community safety, and public health—that helped Councilmember Krishnan win his district with over 60% of the vote. Our work included the primary visual identity, posters, icon sets, walk cards, and website design and development.





Project Credits
Client
Shekar Krishnan
Sector
Political Campaign
Year
2020–2021
Project Scope
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Maria Arenas
Shelby Rashap
Scott Starrett
Collaborators
Scott Stewart